Miuccia Prada has the virtues of collecting art, designing Brazil and installing slides in the office

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In the past few years, the world of art and fashion has been more intertwined than ever. Artists and designers, driven by the common interests of design, craft and luxury, are pursuing relationships ranging from creativity to business, and there are many overlapping processes. The phenomenon is even more stark at the art Basel Miami Beach fair, which has become the DE facto resort of the elite in December. Here, the conference center of the main exhibition expo has given way to satellite, guerrilla exhibition, political statement, stunt, pop-up party, concert and various luxury glasses, and in many cases, the fashion brand is leading the charge.
For some brands, collaboration with artists is a way to add a layer of authority to a business project. Some designers find inspiration in the artist’s work and new ways of thinking, other designers is to use their supporters of financial support for the practice of artists and craftsmen of the collector. But few modern designers have a continuing dialogue with the arts like Miuccia Prada. Her participation is not only for the purpose of fashion design and USES the works of art, but by Prada foundation (Prada Fondazione) emphasise, she and her husband Patricia’s bell terry (Patrizio Bertelli) is the chief executive of the brand, set up more than 20 years ago, to support and they began to cultivate the collection. In other words, she put the money in her mouth.
She recently said in Miami: “it’s hard to generalize the interest of life in a few words, but of course, art has become a part of my life to find the truth.”
Even though her appearance and Basel appeared at the same time, Prada and many serious collectors, will bypass the exhibition, to focus on more pressing issues, such as the new design, it’s real design district flagship open Double Club, CarstenHoller pop music can be a social attractive Club this week. She appeared to make sure the art Basel is dominated by the strong women, including Katie stott (Katie Stout) in Nina Johnson galleries (Nina Johnson gallery) “daffodils” (refers to) exhibition; Tara Subkoff’s performance in this “Hole” gallery; Cardi B. At the Moschino concert in Eden Roc; And Brian Kerr, all the women in the center of exhibition aims to emphasize the art world of gender inequality, not to mention many sets a friendly art, such as Suzy Kellems Dominik 12 feet high device “I can feel.”
For Prada, the design is a kind of the Gospel, in the shop, this appreciation makes art decorative pattern and Latin America culture fuses in together, for example, the famous medieval Brazil furniture designer Joaquim Tenreiro and Carlo Hauner created unique works in the grid art deco marble floor, covering store, this is a reference for Prada his home. She continued: “I am interested in doing something meaningful in your area. “It’s something that has to do with this culture, it provides value and is being discussed with local audiences.”


Nearby, prada has also established a double club, she and the German Holler for the second time the cooperation, to establish a working – is in 2008 the first London nightclub – this will be only a couple of nights. This ice before a vast incorporates the disco and Cuban style of Italy, and Wyclef Jean, nokia princess and Black Madonna performing together, attracted all the people who happened to be in Miami, from Rita Ora and Diplo to Presley Gerber, Ricky Martin and murdoch.
“He made make you smile, forget everything,” she said of the Holler met in Berlin in 1999, and quickly to entrust in her headquarters installed a famous slides, by the way, use. She recalled: “when someone puts forward some strange or impossible things, I always open, so when he mentioned to me that (the idea of double ball club), I said,” let’s do it. “She added that the concept was copied from London to Miami and even at different locations in China’s rongzhai mansion. “The first double club has a lot to do with life. It’s really revolutionary.”
Began to study political science in milan prada said, her culture education from literature and movies, she later through a friend encouraged her to use her and her company owned by the empty industrial space and interested in the art exhibition. “We started learning, knowing artists, and totally immersed in it,” she says, pointing to herself and bertelli. “Then I realized that all art is the same, whether it’s film or literature, people’s minds are the same. Only the expression is different. “

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