In fashion, we tend to look up to star designers, celebrity models or celebrity photographers. But in her new book, “Fashion Together: Fashion’s Most Extraordinary Duos on the Art of Collaboration,” Lou Stoppard, a 27-year-old British journalist, delve deeper into what we have forgotten: cooperation. “Fashion is not like that,” says Stoppard, a one-star system. “Without a group of people, you can’t do anything. Every performance is teamwork. Every photo shoot is team work. Every collection is team work. ”
As a photographer Nick Knight (Nick Knight) founded by London fashion film and radio website SHOWstudio editor, stew, took several years to collect and to the fashion world’s most famous in-depth interviews. She said SHOWstudio was committed to revealing the creative process – literally “show studio” and Stoppard’s work, which she told her. “What I’m interested in is how people get the final result – all the work and effort behind the scenes. Usually it’s as interesting as a finished costume or photo. ”
This also makes Fashion Together so rich, from 18 designers Stoppard spotlights. Say Jonathan Anderson clothing labels, JW Anderson and Loewe: “you can be the most talented designer in the world. You can make the most incredible costumes and take out the most incredible silhouette, but if you can’t cooperate, it will never grow. “Anderson worked closely with stylist Benjamin Bruno. Other creative people interviewed for the book also included Proenza Schouler’s Jack McCollough and Lazaro Hernandez, as well as jeweller Shaun Leane Alexander McQueen.
It is also interesting to see how each team describes how team work is indispensable to their process. It’s pushing them forward and motivating them to grow and innovate. For example, Dutch designer Iris van Herpen, whose cutting-edge ideas are the boundaries of every season’s rock and roll fashion, worked with someone who was completely out of fashion: Canadian architect Philip Beesley. “Collaboration can help fashion move forward, because sometimes it’s so isolated,” she says. “When we are more interactive with the world around us, I find it very beautiful.”
The industry is watching. Vetements, the group that debuted in 2014, is composed of seven designers (Demna Gvasalia, his brother Guram and five friends) who are proud to work together. “It should be democratic,” Demna said. “It’s the most effective way to work.” In late 2016, the global trend forecasters Lidewij Edelkoort in annual “fashion business” but congress (think TED talks, but fashion), detailing the she thought the industry needs to make big changes, to maintain the prospective change driving force. One of them requires recognition of the cooperation behind each collection. “It’s incredible that in every movie we’ve ever seen, in the end… The names of all the people involved in filmmaking are there. In the fashion world, there is only one name. “I think it’s very inappropriate,” she joked.
What’s next? With the emergence of young designers, Stoppard says we’ll see more partnerships between people working in completely different fields. Millennials are more fluid in how they define themselves and their roles. “They try new things and work with people who don’t necessarily come from the same discipline. I think that will lead to more interesting collaboration. “