The tech giants are walking the catwalk, using trend analysis software and cognitive computing to predict which colors and styles will dominate consumer closets.
Dear fashion designers, the nightmare of your black mirror and blade runner is about to be realized: fashion has joined the multiindustry in the face of AI, and the robot coup has begun. From amazon to Google, tech giants are on the catwalk, using trendpotting software and cognitive calculations to predict which colors and styles will take over the consumer closet. ? Brain mimicry: it can be predicted that the future will be better than any advanced fashion man.
To science fiction fans, this sounds like a technological singularity of terror – artificial intelligence surpasses people’s abilities. But the combination of modern machines and fashion ideas has its peculiarities. Fashion companies have traditionally spent a lot of time and money getting information from social media, runway shows and style archives to determine trends for the next season. Artificial intelligence can provide these same insights in seconds. So if you’re a multi-million dollar brand, what do you trust more: your intuition or scientific data? Jason Grech, an Australian designer with design brand JASONGRECH, believes in the latter, and gambling has paid off.
He USES IBM’s Watson, a cognitive problem to answer computer systems, to influence his collection of Melbourne spring fashion week 2016. His collection of information suggests a shift in consumer preferences. With this knowledge, Grech is trading in a dim color trend. Guess what? Sales are soaring. In an industry that depends on trends, insight is everything. But don’t worry, fashion designer: your job is safe. Technology is not taking over creativity – just informing it (now).
Gucci’s invitation for envelopes in the fall of 2017 features an image of an ouroboros devouring its tail. Inside, there was a vinyl record with CocoCapitan’s handwritten message: “what are we going to do with this future?” The 25-year-old Spanish artist captured a timely feeling, whether it was about politics, climate change or publishing, all the feelings. Will the magazine be in the next 40 years? Five more? For me, this memorable, crystal-adorned gucci mask is a surreal metaphor, a dazzling but unknowable future. And, like the mythical ouroboros portrayed by Alessandro Michele, it reminds us that we are always in a state of reflection and reinvention.